Knowing your budget in an important first step. Here are a few considerations:
- If your organization already has a set budget for giveaways, you can easily calculate how much you want to donate. Ex. We’re going to dedicate 40% of the merchandise budget to the GoSwagless program this year.
- If you don’t have a predetermined swag budget for the year, you can determine your budget in a number of ways:
- Create an approximate yearly budget for swag and determine what percent you want to dedicate to nonprofit support.
- Determine the budget for GoSwagless on a per-event basis.
Knowing the number and scale of events in advance makes it easier to plan and budget. Compile a list of events that you know your team will be attending and determine which events where you would like to #GoSwagless so you can communicate with the nonprofits and plan creative and content for the event. Other considerations include:
- How big is the event?
- How many attendees are expected?
- Where is the event?
- Does your company have relationships with nonprofits in that area?
Working with Nonprofits
To start, identify the areas or causes that align with the mission of your company or team. For example:
- Diversity in the Workplace
- Tech Education
- Disaster Relief
- Medical Research
Once you have defined these areas with your team, research nonprofit organizations that support your cause(s). If your company doesn’t have a team dedicated to community affairs, here are a few questions to take into account as you begin your research:
- How long has this nonprofit been in operation?
- Do they have their financials posted on their website?
- How do they engage with the community?
- Are there volunteer opportunities for you company? You can also use GuideStar – a great source of information on nonprofit organizations.
If your company has a community affairs and/or grant-making team, they can help:
- Identify and introduce you to nonprofits your company already has a relationship with.
- Review nonprofits in the local areas where you are participating in events.
- Determine a good budget for new or existing programs.